SMM - Social Media Marketing

These are the techniques used to promote a relationship between brands and consumers using the potential of the social media networks that flourish on the internet.


Knowledge of the preferences and behaviour of social media users, as well as the specifics of the networks that they choose, allows us to explore the interdependencies between users using virtual marketing actions.


More and more, the refusal to participate in social networks is seen as a refusal to participate in civic life. Driven by advances in technology, the types and quantities of personal information that people are expected to share socially is growing.


Making a Facebook, YouTube, Twitter (etc.) account is easy!

Profiting from your presence there is more difficult...


H2.3 analyses your business, positioning, and resources, and designs the strategy your company needs to improve its presence on social media.